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Writer's pictureDorit Rabinovitch

CHEAP BECOMING VERY EXPENSIVE


I'm a fine and graphic artist, with several crowded decades of experience in advertising for the entrepreneur that I have worked very hard to fine tune. As a freelance illustrator I've created all sorts of art, from storyboard/concept to finished art for national and local advertising agencies. I've provided editorial illustration art for newspapers and magazines all over the USA. These days I advertise through my websites and business networking meetings. I offer service as a one stop shop for commercial and design branding art. That may involve portraiture, which I cleverly feature into the client's logo. For this service my medium of choice is the mac computer, which I started working with in 1999. The outcome I provide is quick, clean, beautiful - and effective branding for digital art for online and print.


An entrepreneur in one of my networking groups has come to me with a request to brand their business. The first thing I do, as soon as I've found out exactly what they're looking for, is give them the step by step details of the way the work will pan out - and my price with payment steps. By the way, many artists don't add sales tax. That's a mandatory charge if the client lives in Texas, and I follow the law. At times the client will moan about the cost, try to bargain with me, or suggest trading services. When I've begun to realize they haven't a budget or are impossibly stingy, I know I''ll have to extricate myself as politely as possible and walk away.


Dear Reader, let me explain something about my business. Were a client to apply to an advertising agency for branding they would be putting their vision into the hands of a team of faceless artists and designers. The agency would bill for each member of that branding team who's working on their project. This client would end up paying at least five or six times my price - nickel and diming for miscellaneous costs not included - something I'll never charge. Things could be similarly frustrating dealing with a freelance online services marketplace platform that starts out cheap to work with, but can quickly morph into an unreasonable expense. My results are just as professional and effective. I've already laid out my price. The client gets to keep up with the work progress because I'm in the same meeting with them week after week. So please, first of all, weigh my carefully built up transparent reputation against those of utterly impersonal strangers who merely view your project as "cha-ching".



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